Should We Rebrand Climate Action?

Eric Benson
5 min readApr 7, 2023
Photo from Bureau of Land Management, edited by Eric BensonAttribution 2.0 Generic (CC BY 2.0)

“You cannot talk about anything without talking about climate.” — Gabrielle Mérite (Information Designer & Data Illustrator)

I have struggled over the years to figure out how to inspire climate action through design. Through this journey, I wondered often if an important way we could encourage more progress was to rethink and rebrand how we communicated climate action to the public. This question was the…

--

--

Eric Benson

Associate Professor and Chair of Graphic Design at the University of Illinois at Urbana-Champaign. Co-founder of Re-nourish & Fresh Press Agri-Fiber Paper Lab.