Should We Rebrand Climate Action?
“You cannot talk about anything without talking about climate.” — Gabrielle Mérite (Information Designer & Data Illustrator)
I have struggled over the years to figure out how to inspire climate action through design. Through this journey, I wondered often if an important way we could encourage more progress was to rethink and rebrand how we communicated climate action to the public. This question was the impetus for season two of my podcast, Climify, and also my guide to locating climate thought leaders that could help think through the idea.
Ban the binary
In the first episode of the season, paleoecologist Dr. Jacqueline Gill stressed that as a society we focus too much on the apocalypse embracing the binary where we either all die horrifically in extreme storms or live in a lush utopia. Climate change will bring death and destruction, but it won’t be as extreme as in the two choices we’re presented with. What we’re facing in the future will lie somewhere in the middle. So, to ensure our survival we need to reduce our greenhouse gas emissions by what the IPCC reports suggested by 2030 (~50%). And to do that we need a bigger community of folks changing the system from within and pushing at it externally.
So, should we rebrand climate action? What I learned from the discussions was the answer was “possibly”…
